Melrose Jewelers is USA?s #1 online Rolex store and is one of the largest distributors of pre-owned Rolex watches in the world.

Client requirement at a glance

• Melrose Jewelers wanted to rejuvenate its web presence to increase its market penetration and widen its target audience across different geographies.
• Melrose Jewelers approached Markigence with the objective of transforming its website by delegating to Markigence the most crucial component of its website, Rolex Blogs.
• Melrose Jewelers wanted to leverage Markigence experience in search engine optimization and other Web 2.0 Social Media Optimization strategies for marketing itself better and increase its sales and revenues.
• Melrose Jewelers was desirous of strengthening its market in USA and enhancing its client base in Canada and UK.

Approach & Results

• The first step on behalf of Markigence involved understanding the fundamentals of Melrose Jewelers' business, their approach, existing clientele, target market and core business objectives.
• An exhaustive study of existing website especially the Rolex Blog section was undertaken, lacunae identified and areas with scope for improvement demarcated.
• A comprehensive customized strategy based on search engine optimization and Web 2.0 strategies was devised keeping in mind the existing business scenario and expected business outcomes.
• For effective and efficient SEO, thoroughly researched, well defined, market oriented, geography specific and keyword based high end content was designed, developed and posted for USA, Canada and UK.
• Organic search engine optimization and Web 2.0 methodologies were made inherent and organic components of the entire project exercise which was delivered on time as per the scheduled timelines.
• The desired traffic towards the website was multiplied with more than expected traffic volumes visiting the website. Increased visitor retainership was also achieved in no time.
• Within the very first month of project execution quantifiable growth in business achieved through widening market, newer clients and higher sales was witnessed not only in the three target geographies but also all across the world.