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The only thing worse than talked about is not being talked about. A decade ago, a brand could become popular only by its mention among the immediate circle of friends and acquaintances. However, now Brand Awareness involves much more than just creating a way to identify a product or a company.
Brand Awareness in Social Media:
With the advent of social media, the consumer now has a multiple choice of mediums to raise his voice or share his views. Online product reviews, particularly for consumer electronics, are increasing their influence on purchasing decisions made by consumers in India. 55 percent of Indians that read online product reviews have purchased products based on feedback and 64% of purchases in consumer durables/electronics are based on online reviews. Information on the Internet travels unrestricted, unchecked and for the most part unverified since the boundaries between author and reader, creators of content and receivers of content has been disappearing. In such an environment, it becomes inevitable for a brand to have its presence on the online media.
It takes a pragmatic approach to turn your product into a brand and that goes beyond creating a logo, tagline or a signage with the objective of personifying your brand on social media. After identifying your business needs, the next step is to choose the right platform to create awareness for your brand among the various social media mediums.
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