Viral Campaigns: As a rule, videos are considered the best means for a brand to reach out to its target audience as they are fun, entertaining and creative. The challenge however, lies in making the consumers engaged to these videos while conveying the message, which subsequently leads to sharing of videos causing a viral effect.

Widgets: Widgets are small, highly-portable Web applications that can run on a variety of platforms, such as start pages, desktops and mobile devices like the iPhone. In the complex world of communication, widgets undoubtedly are the most versatile and easy to use social media tools. Widgets cut through the chatter and form a direct communication path to your audience where new brand messages and content can be pushed to the user instantly. Unlike online ads or websites, widgets are voluntarily chosen by users as a suitable way of accessing content from within their favorite personal environment, thereby making a brand an essential part of their daily life. Each time someone sees your widget on their website, blog or social networking site profile, all they have to do is to visit your website homepage and click on it. Examples of widgets are desktop icons, RSS feeds, web browser controls, interactive graphs and charts.