Who watches videos online? Especially small clips of video that anyone can capture on a cell phone and upload to the Internet on the first computer available?

Everyone. Millions of users on the Internet including your customers, employees, colleagues, friends, and family. Everyone.

In the context of social media optimization and social media videos mean online streaming videos or video clips. These videos are not full length movies but rather they are short clips of video that can be viewed free of charge on the Internet. The frenzied popularity of videos on the Internet began when certain websites offered free hosting for high bandwidth content along with the possibility of including these video clips on other social media tools such as blogs, social networking sites and forums.

As the avenues for sharing amateur and user-generated video content grew on the Internet, the popularity and the impact of online videos on building bridges of communication between users and brands also grew. According to social media natives - users who participate in social media - uploading videos is a great way to express ideas, tell other people what they like and why, and gain popularity in an online world that is inhabited by friends, family and colleagues in the real world.

Online significance represents real world significance. Online video clips are interactive, fun and informative tools to spread the word about your product.